Freds General Mercantile
Here on Beech Mountain - and in Western North Carolina - you’ll find an array of interesting and unique shopping opportunities. From antique stores to sidewalk shops to our very own alpine village at Beech Mountain Resort, there’s always something to catch your eye, beckoning to join your personal collection.
You can’t mention shopping on Beech Mountain without mentioning its famous general store — Fred’s General Mercantile. Fred’s features clothing, shoes, accessories, housewares, hardware, garden supplies, souvenirs and winter sports rentals. You can find everything from shorts and t-shirts to sleds and ski goggles. One of the most popular sayings in Beech Mountain is this: If Fred’s doesn’t have it, you don’t need it.
Another great shop is Rustic Mountain Décor. Rustic Mountain is a boutique home furnishings store offering a variety of rustic and cabin-style furniture, accessories and gifts. Create the feeling of the NC mountains in your own home with the perfect accent piece or a complete package. Rustic Mountain Décor is located on the parkway, just past the entrance to the Beech Mountain Resort.
One of the newer options in the town of Beech Mountain is White Wolf Lodge. Located on the parkway just as you crest the mountain, White Wolf Lodge sells active wear, souvenirs and gift items. There is a sweet shop for fudge and other confections, as well as a rental shop providing skis and snowboards in winter and mountain bikes and paddle boards in summer. White Wolf Lodge also includes Holy Smokes, a barbecue restaurant.
In winter, Beech Mountain is home to several specialty shops that cater specifically to skiing and snowboarding enthusiasts. You’ll find everything you need from boots and bindings to name-brand ski gear, as well as keepsakes to help you remember your vacation long after you've left the mountain. One of the top spots for souvenirs and keepsakes is Beech Village Gifts in the village at Beech Mountain Resort.
Ski Beech SportsMeanwhile, the latest sportswear is available year-round at Ski Beech Sports in the village at Beech Mountain Resort.
Just off the mountain, additional shopping opportunities are available in Banner Elk, Boone and Blowing Rock. Each of these downtowns is home to specialty shops and antiques, as well as boutiques.

Boone also has an indoor mall, while a premium outlet center is located just outside the town of Blowing Rock.


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Blue Ridge National Heritage Area 002a